Generation Impact

Future Workforce Perspectives

As Canada’s electricity sector undergoes shifts relating to demographics and technology, engaging and developing a young talent pipeline is critical to ensuring a resilient future workforce. Generation Impact: Future Workforce Perspectives reveals that Millennial and Gen Z Canadians have a positive or neutral impression of careers in electricity but are largely unaware of the benefits of working in the sector. The report provides guidance on how organizations can position themselves as employers of choice for this age group to remain competitive.

Generation Impact: Future Workforce Perspectives

This report was launched virtually on July 15, 2020, featuring:

  • Opening remarks from Michelle Branigan, CEO of Electricity Human Resources Canada
  • A special message from Paul Lefebvre, Parliamentary Secretary to the Minister of Natural Resources and Member of Parliament for Sudbury
  • Presentation of the findings by David Coletto, CEO of Abacus Data
  • A panel of youth working in electricity, with Shannon Tymosko, Matthew Mairinger and Dee Durant


This project is funded in part by the Government of Canada’s Student Work Placement Program.

Thank you to our contributing sponsors Alectra, the Alberta Electricity System Operator (AESO), the Society of United Professionals, and Skills Canada.

EHRC would like to express our sincere gratitude and appreciation to the following individuals and organizations who make up the Empowering Futures national advisory committee:

  • Nirav Patel, Ontario Power Generation, Committee Chair
  • Elaina Eifler, ATCO
  • Courtnay Mann, FortisBC
  • Gary Thompson, Ryerson University
  • Tony Slade, College of North Atlantic
  • Errol Persaud, Canadian Council of Technicians and Technologists
  • Nicole Parsons, Nalcor
  • Bob Eichvald, Lassonde School of Engineering York University
  • Kevin Weaver, Georgian College
  • Najlaa Rauf, Spark Power