July 9, 2020New Report Reveals Young People’s Views on Careers in Electricity

July 9, 2020, Ottawa – Young people make up far less of the electricity workforce than other sectors—but why? Generation Impact: Future Workforce Perspectives, the newest study from Electricity Human Resources Canada (EHRC), explores this question and provides actionable answers.

The survey, which included 1,500 respondents across the country between the ages of 18 and 36, found that perspectives on the sector held by this cohort were mostly positive or neutral, and that Millennial and Gen Z Canadians are largely open to considering careers in electricity. The biggest barrier is a lack of knowledge about the opportunities available.

To an industry looking to develop a pipeline of young talent, Generation Impact reveals excellent opportunities for recruitment. According to the report, the key factors that Millennial and Gen Z Canadians look for in their ideal careers include fulfilling work, secure pay and the chance to be involved in innovative projects.

“The electricity sector is already home to the kinds of fulfilling and innovative careers that many in the Millennial and Gen Z cohorts are looking for,” said Michelle Branigan, CEO of EHRC. “Now it’s a matter of communicating effectively about the opportunities and benefits out sector can offer.”

“Engaging young workers in Canada’s electricity sector is critical for developing the resiliency and innovation needed to support the transformation of Canada’s energy future,” said Paul Lefebvre, Parliamentary Secretary to Seamus O’Regan, Canada’s Minister of Natural Resources. “The insights of this report will help to position the sector competitively to leverage the talent and skills of young Canadians.”

Generation Impact: Future Workforce Perspectives will be launched at a virtual event on July 15, 2020 at 1 p.m. EDT. Registration is available at https://electricityhr.ca/workplace-solutions/sector-research/generation-impact-future-workforce-perspectives-launch/

This project is funded in part by the Government of Canada’s Student Work Placement Program.


About Electricity Human Resources Canada

Electricity Human Resources Canada (EHRC) is Canada’s most trusted source of current human resources information and tools to help power the Canadian electricity industry today and tomorrow. EHRC is a not-for-profit organization helping to keep the lights on in Canada by enabling a world-class workforce for the entire electricity industry that is safety-focused, highly skilled, diverse and productive.


Alex Hosselet
Manager, Communications and Marketing
613-235-5540 ext. 239